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Показаны сообщения с ярлыком campaign. Показать все сообщения

вторник, 21 февраля 2012 г.

Hairdressers against aids

Hairdressers against aids.


Could the blocking of HIV infection and AIDS be a comb, mess up and blow-dry away? That's the philosophy behind an innovative rejuvenated national outreach effort, Hairdressers Against AIDS, which got its set Tuesday at the United Nations in New York City, vanguard of Dec 1, 2010, World AIDS Day. The zing - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has trifle pains Amazon L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) medicamento topiglan. The objective is to empower America's 500000-plus locks stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.



So "Today there is no vaccine," celebrated GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information use of clingen forte. The more we talk, the more we educate, the more we baulk the develop of this epidemic," Tedstrom explained.



And "You'll endure millions of multitude hearing about HIV from hoi polloi that they know," he said. "They'll be hearing effectual time-tested messages about HIV prevention, and they'll be able to brave those messages back to their private relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an matured palaver about HIV and fleshly health".



Using hair-care professionals to get fettle messages out to the masses isn't a unfamiliar idea. Recent studies have shown, for example, that hyacinthine men can be motivated by barbershop messages to rehabilitate their blood squeezing or get refined about their chance for prostate cancer. And the US float of Hairdressers Against AIDS is just the up-to-date size of a wide-ranging HIV awareness work that's already in estate in 30 countries throughout the world.